It’s not just memes that go viral. In a study, nearly 80 per cent of respondents said social media is more likely to encourage them to act more sustainably than documentaries, news articles, or government campaigns. Wow! So why not use your social media voice to like, mention, and inspire positive change?

One simple yet meaningful way to start: take 60 minutes to research your favourite brands’ and companies’ sustainability efforts. Then, unfollow brands you find unsustainable and share stories about planet-friendly alternatives. It really makes a difference!

Click the button below for sites that can help you learn more about major brands’ eco-practices.