It’s not just memes that go viral. In a study, nearly 80 per cent of respondents said social media is more likely to encourage them to act more sustainably than documentaries, news articles, or government campaigns. Why not use your social media voice to like, mention, and inspire positive change?

One simple yet meaningful way to start: Raise your voice for the planet this Earth Hour! Take a picture or make a reel of yourself doing sopmething—anything—positive for the planet and post it on your social media with the hashtag #EarthHourIndia2024. Tag @WWFIndia and we'll share it, too! Let's inspire others to care for the planet by harnessing the power of social media.